vision without strategy

remains an illusion.” LEE BOLMAN

Brand

Strategy

 

Meaning makes brands. Powerful ideas do not come out of the blue. Creativity follows strategy as this follows analysis. Mucho approaches branding by aiming at the core of any human endeavor: its values. Our ultimate objective is always the same: to align brand values, teams, communication, context and business model.

  • Market intelligence & consumer insight

  • Brand Analysis

  • Research & Benchmarking

  • Data Visualisation

  • Brand Positioning

  • Brand Architecture

Brand

NARRATIVE

 

Essentially, brands are conversations. This conversation – facts, emotions and culture – is the brand narrative that will guide the brand’s communications and marketing decisions. We craft narratives by generating value structures out of the brand’s vision, analysis and business objectives.

  • Brand Narrative

  • Visual Narratives

  • Product and Service Naming

  • Baseline & Taglines

  • Tone of Voice

  • Brand Key Messaging

  • Personal Brands

Brand MANAGEMENT

 

Implementation and communication are keys to consistent, versatile and effective brands. From the deepest understanding of the brand’s essence and visual universe, we help our clients to communicate their values and share their vision through images, brand behaviour and visual content.

  • Brand Activation Strategy

  • Content Direction & Planning

  • Social Media Brand Expression

  • Artistic Curation for Brands

  • Brand Hub & Guardianship

  • Change Management

At IMPACT CREATIVELY, strategy and design are always connected. We develop custom methodologies to approach specific projects and challenges.

We approach every client with these key principles:

• Clean and Concise Branding

• Ageless Marketing

• Influential Brand Voice 

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”People are not your most important asset. The right people are.” JIM COLLINS

WORK WITH US

 

We would love to work with your brand or company to develop intricate branding that will withstand the test of time. Our goal is to assist you in creating a positive brand experience that will generate the right customer choosing your brand above all others. By taking limited clients we are able to give our clients our undivided attention to properly develop their brands.

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